CONTEXT

MENU is an established Italian company founded in 1932, with a strong international presence and long-standing industry reputation.

Our collaboration focuses on building and strengthening their digital presence in the German-speaking market.

The objective: To strategically position MENU within the DACH region and support the expansion of their partner network.

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SCOPE

• Social media management for DACH market
• Localised content strategy
• Visual & tonal adaptation for German-speaking audience
• Content creation aligned with brand heritage
• Market-specific communication
• Growth-focused presence development

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STRATEGIC FOCUS

This is not a rebrand.
This is strategic localisation and digital expansion.

The goal is to:

• Increase brand visibility in DACH
• Strengthen brand authority in the region
• Support B2B partner acquisition
• Create a consistent, elevated presence aligned with MENU’s legacy

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POSITIONING ANGLE

Rather than changing the brand, the focus is on:

• Translating heritage into relevance
• Adapting communication without diluting identity
• Building regional trust through consistency

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Ongoing collaboration focused on long-term market growth.

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