OVERVIEW

ZinCuTec is a design-led furniture brand working at the intersection of metal, architecture and spatial clarity.

Morell Studios built and scaled the brand’s digital presence from the ground up, translating physical craftsmanship into a refined, performance-driven online ecosystem.

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WHAT WE DID

• Full Social Media Management
• Strategic Content Direction
• High-end Visual Production
• Creator Collaborations
• Meta Paid Advertising (funnel-based)
• Brand Positioning & Messaging Refinement

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THE APPROACH

We treated ZinCuTec as a brand system, not a social media account.

Instead of trend-driven content, we built a calm, architectural digital presence aligned with the product philosophy:
precision, proportion and restraint.

Paid advertising structures supported product launches and long-term growth.

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OUTCOME

• Built the foundation for scalable digital growth
• Developed a cohesive, recognizable brand aesthetic
• Structured paid campaigns across awareness, traffic & retargeting
• Established a premium yet accessible digital presence

ZinCuTec grew into a design brand with strong visual consistency and measurable reach - combining aesthetics with performance.

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