PROJECT CONTEXT

Velvet Room is a conceptual hospitality brand created to explore how atmosphere, texture and culinary storytelling can shape a restaurant’s digital presence.

The focus was on designing a moody, sensory brand world rather than just showcasing dishes.

SCOPE

• Brand concept development
• Naming & tonal direction
• Colour palette & material inspiration
• Visual identity framework
• Editorial food art direction
• Atmosphere-driven content creation
• Social content world simulation

All visuals were created to demonstrate how a hospitality brand can build depth and identity through consistent art direction.

FOCUS

Instead of trend-driven food content, the project explored:

• Shadow & light interplay
• Texture (fabric, glass, metal, tableware)
• Cinematic food presentation
• Intimate, late-evening atmosphere
• Deep greens, warm neutrals and muted highlights

The result is a curated digital brand presence designed to feel immersive and intentional.

‍

Concept project developed to showcase brand world design for hospitality brands.